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Relax Gaming and Blue Guru Agree to a Partnership Deal

Relax Gaming

Online game developer Relax Gaming has entered into a new partnership that will see them integrate Blue Guru's suite of titles.

Following this new deal, Blue Guru will have access to the aggregator’s list of tier-one operators. This is in addition to an unrivalled speed-to-market that will enable them to reach a larger audience than before.

The studio is led by professionals who have more than 20 years of experience, especially in online games. Their work has been seen in different niches, both in local individual games to extensive international hits.

The latest pact with Relax Gaming will allow Blue Guru to not only develop games but also distribute its cutting-edge products faster than it was previously.

With such a platform, it will be easier for them to further expand the collection of quality slot games, from what is currently available to the developer's tier one-operator partners.

This is what management from both sides had to say about this partnership:

- Simon Hammon, CPO at Relax

“Relax has quickly expanded its already-established portfolio of games and does so again with this exciting Silver Bullet partnership.

“We’re very happy to be bringing more of Blue Guru Games’ creativity and engagement in online games to the wider market and are looking forward to helping them reach the next chapter of their development.

“The deal highlights our platform’s ability to raise our partners’ profiles among top-tier operators.  We look forward to achieving our goals together for years to come.”

On his part, Andrew Braithwaite, Blue Guru Games stated,

“The whole team at Blue Guru is dedicated to making the storytelling in our games as fascinating and engaging as possible, ensuring gaming is more entertaining than it ever was. Given Relax’s long-standing relationship with the team and its direct contact with players, it is the ideal partner for us.

“The Silver Bullet program is exactly what we need to help us reach the next level as a developer in the iGaming industry. We look forward to seeing what this partnership will bring.”

Shawna Dudley

Shawna is an ambitious and free-spirited digital nomad with expertise in creating high-quality and SEO-friendly guides and reviews in the iGaming and travel industry. Follow her on Twitter or Linkedin or send her an email.