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Sky Betting and Gaming Increases Push Gaming's UK Footprint Via New Collaboration

Push Gaming's popular slots Jammin' Jars slot, Wild Swarm slot, and Razor Shark slot, together with other excellent provider's releases started the integration process on 26 May. The slots have become industry standards sinc]]e their release.

Push Gaming will now have access to the entire Sky portfolio of brands, including Sky Bingo, Sky Casino, and Sky Vegas which make up the UK's largest sports betting content website by internet traffic alone.

With the new deal, the studio's player-focused game collection now has a chance to expand in Europe's most populous iGaming market.

Push Gaming continues to maintain an upward growth trend and partnerships in new and established regions will help the developer even get better.

The latest relationship with Sky will give more gamers to access the award-winning slot titles, stated Fiona Hickey, Head of Sales at Push Gaming.

“We are pleased to be partnering with Sky”, she added. “As we pursue our worldwide expansion strategy, our partnership with Sky Betting and Gaming will help us expand both locally and across Europe”.

Philippa Ayres, Head of Content at Sky Betting and Gaming, added that “when it comes to delivering on the high expectations of the brand’s players in one of the most competitive i-Gaming marketplaces, we know that adding Push Gaming's cutting-edge and player-centric games to our lineup is a smart move. In collaborating with Push Gaming, we're excited to see how our players respond to the content they'll be exposed to”.

Push Gaming remains one of the most engaging game providers in this industry, and its products are available in the majority of Europe's top regulated markets. They include 32red, 888, Betsson, Svenska Spel, LeoVegas, Entain, Casumo Casino, and PaddyPowerBetfair. This availability brings all players on board, and they now get the opportunity to enjoy more.

Shawna Dudley

Shawna is an ambitious and free-spirited digital nomad with expertise in creating high-quality and SEO-friendly guides and reviews in the iGaming and travel industry. Follow her on Twitter or Linkedin or send her an email.