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BF Games and Parimatch Enter a Partnership that will “Significantly Enhance” BF Games’
BF Games, a digital game developer, has launched its live iGaming platform in partnership with Parimatch, a renowned online casino and sports betting provider.
The collaboration between the two i-Gaming heavyweights is expected to bolster BF Games' presence in the CIS region "significantly."
A Mutually Beneficial Collaboration
Without a doubt, the newly announced collaboration between Parimatch and BF Games will benefit both parties. Parimatch users now have access to BF Games' comprehensive 64-title catalogue as BF Games expands its presence in the CIS market.
Yury Filipchanka who serves as Head of online casino at Parimatch Belarus said: “We are always looking for new and fresh content and BF Games’ portfolio offers great diversity that already has proven successful in many of our core markets”.
Filipchanka continued, “We are confident that our partnership will allow us to strengthen our market position and expand our client base. In the near future, we are planning to organise various activations with BF Games to attract more new players.”
BF Games material is currently available in Belarus through the Parimatch.com brand. Additionally, the relationship will enable BF Games to grow its footprint across other areas where its content is also available in physical land-based casino locations.
Claudia Melcaru, BF Games head of business development, stated: “As our games are performing extremely well in CIS, we are thrilled that our content is now available to Parimatch’s customers across several markets following a successful direct integration.”
She noted that:
“Our growing games portfolio offers titles for all player preferences and demographics, and we look forward to reaching an even wider audience together with Parimatch”.