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How Sports Betting Took Advantage Of The Internet

Technology has significantly changed everything we do. It is rather hard to try and remember what life was like 20 or 30 years ago, before the internet and computers, because everything we do in this day and age involves both. There are entire jobs now that consist of mainly sitting down on a screen and using the internet. Even industries that weren’t that computer-centric now are, and they rely heavily on the internet and the worlds it opens, like the gambling industry, and in particular, sports betting.

Sports betting has been around for ages, and it isn’t exactly new. But it was never as accessible as it is now. In the past, if a person wanted to bet on a sport, they would have to look for a bookie in their area, which wasn’t even an option for a lot of people back then. Then came the internet, and it changed all that. Anyone can bet on any sport they want, wherever it might be played around the world. This changed everything and helped millions of people get into that exciting world. This is how sports betting took advantage of the internet.

Offering convenience

Online gambling, in general, offers a really important thing to a lot of people, and that is convenience. Many people wanted to gamble and play casino games, but there weren’t even any casinos around them. So, they’d have to wait until their next trip to a place that had one to indulge in their gambling fantasies.

Things were similar to sports betting and even worse. While casino games weren’t exactly popular and well known all over the world, sports always have been. For centuries, people loved and enjoyed sports for their pure entertainment and sheer excitement. Those who wanted to bet on a team winning might have not had that option because it was possible that the country didn’t even have legal sports betting. The internet came and changed all that.

Do you want to bet on sports? You could do it online, and it didn’t even have to be a local competition in your town or country. Sports betting took advantage of the internet that made it possible for people to place wagers on the games being played halfway across the world. All you need is a smartphone, tablet, or laptop and you could place all the bets you want. This level of convenience helped a lot of people explore sports betting and get into that world, and now, some people only do that for a living!


Next to convenience, the collaboration between sports betting and the internet offered punters a lot of flexibility. Even if your town did have a bookie, it was quite cumbersome to go meet them and place a wager, especially if you didn’t have enough time on your hands to actually do it –– not to mention effort. With the digitization of sports betting, you didn’t even need to see the bookie.

You could just take out your phone, log into the online casino or bookie’s website, and place your bets. You can do it anytime throughout the day, and from wherever. Remembered that there is an important match in a few hours, but you’re still at work? No problem. Just log onto your laptop and place a bet in a few minutes, without even having to get off your chair.

It is this flexibility that took the sports betting industry to a whole other level. People were placing millions of dollars to bet on different games, from all over the world. And sport betting companies quickly understood that this flexibility is quite important to a lot of people, so they all started moving their action in the digital world.

Any bookie now has an online website that you can use to bet on anything from soccer and baseball to football and hockey. The options are unlimited, and the flexibility offered also include you getting to bet on whatever you wanted. Maybe tomorrow you want to bet on college basketball, and the day after it is tennis that is on your mind. The possibilities are endless, and the choice is yours.

Spreading knowledge

In case you didn’t know it, sports betting isn’t exactly easy. It is not as simple as choosing a team you like to wager on. There are a lot of details and intricacies included, and if you want to make some real money out of it, you will need some good knowledge of several points. In the past, getting that knowledge wasn’t easy, because who would’ve shared it?

But with the internet, sports betting companies started realizing the importance of helping people understand odds and how this complex world works. So, you have entire guidelines and step by step manuals to help a novice slowly get into the world of sports betting.

Expert sports punters started spreading that knowledge on the internet, free of charge for the people, because it was in their best interests that a lot of people start wagering on matches. This availability of knowledge is one of the cleverest things that sports betting companies did because it really helped a lot of people gain the confidence to start betting. Anybody can access that knowledge online at any time, and in a few weeks or even days, you could possess the necessary knowledge to actually make successful bets on certain teams.

Bonuses and rewards

You wouldn’t really find many bonuses and rewards with land-based casinos or bookies in the old days, but that isn’t the case with their online counterparts. Because there are so many different ones out there, they all offer some incredible deals that sound too good to be true, but they are. UltrasBet is a website that shows you all the different offers and bonuses you could get from different casinos, and they could reach thousands of dollars!

Sure, terms and conditions apply, and there is usually a stipulation for you to collect that money, but it’s there! It is rather awesome that a casino can double your bet as a bonus to encourage you to wager even more, and if you win, you could make a lot more money because of those rewards.

Having those bonuses also made a lot of difference to a lot of people who are not yet confident enough to invest large sums of money, because what can be more encouraging than a bookie offering 50% rewards? A lot of sports bettors make huge amounts of money because of those bonuses, and you can rest assured that option wasn’t there before the internet, which shows how clever bookies were to introduce this feature when things moved to the online world.

Ease of practice

Reading this, and assuming you are yet to bet on sports, you might feel extremely tempted to try your luck, and you should. But it’s still probably not comfortable enough for you to venture into that world. What if we tell you that you could try your luck and bet on sports without paying any actual money?

Yes, that is an option most online casinos offer. They understand that people might feel a bit hesitant, especially at first, to wager real money. So, there’s a free option where you could place bets and try your luck.

This will help you get the hang of things and understand how sports betting works. You can place a wager on most sports out there and figure out how odds work. Having this free option made it much easier for a lot of people to practice and ease into things, instead of having to bet on actual matches with your own money, which doesn’t usually end well for first-timers.

If you do a little digging, you will find that this even applies to your average casino games like slots or poker. Anyone can use those options, and it is all free of charge.

Saving time

Online sports betting is easy, as simple as that. Going to an actual bookie for the first time is pretty daunting and you wouldn’t understand how things work, not to mention the fact that it takes up out of your time. With online options, you don’t have that problem. You just sign up and create an account, which takes little to no time because they just ask for some basic information, and then you’re good to go.

You’ll find the process simple and the navigation easy because it was meant to help you bet. All of this saves you a lot of time and effort, which you can use to get the hang of sports betting.

Even depositing money is simple and time-efficient, as the bookie wants you to start betting as soon as possible. You will just add the relevant information, and the funds will be transferred to your account immediately so you can start exploring your different betting options.

Availability of payment options

It goes without saying that in the past, bookies only dealt in cash, which wasn’t convenient for a lot of people. Then the credit cards came to life, and they were used, but a lot of people don’t also own or have the ability to use their credit cards for gambling purposes.

payment options

Sports betting companies took advantage of the internet and the variety it provides to create a lot of different payment options to cater to people’s different needs. If you want to pay by credit or debit cards, you easily can.

If you want to pay in cash, it’s also available. It is now even possible for you to pay in cryptocurrencies if you want, which are a lot more secure and untraceable –– unlike regular transactions –– which is definitely a cool option for people who wouldn’t like their sports betting activity to show up on credit card statements. The variety of payment options were also one of the most successful ways sports betting managed to take advantage of the internet, as it encouraged a lot of people who prefer certain means of payment to start betting.

Enhanced security

Going to a bookie with $10,000 in cash wasn’t a good idea in the past, and it definitely isn’t a good one now. Perhaps the most significant contribution the internet made in the evolution of sports betting is providing much more security to everyone.

Punters want to know their money and financial data are secured, or else why risk it? And that is the case indeed. Online bookies utilize the latest technologies to create the safest possible mediums for gamblers to enjoy. They use the latest encryptions that you can find in banks and financial institutions, all to ensure that your money is well protected and safe from any hacking attempts.

Encryptions and security protocols aside, it is quite easy for punters to check the bookies or casino’s credentials online. All reputable sports betting entities will be legal and licensed from gambling committees, and they’ll be offering those documents on the website for anyone to see.

More importantly, the internet has made it possible for anyone checking reviews about anything. That means you can look up any sports betting entity to find out what people are saying about their services and just how reliable they are.

Better customer service

Customer service is an integral aspect of any business, and sports betting is no different. The internet made it possible for bookies and casinos to provide the best possible customer service to punters through various means like chatbots, live chats, email, and several others.

That is definitely a great option for sports bettors who might have a problem, but they’d rather not call the bookie and spend time talking to an agent. The internet helped with that and created smart solutions to save people trouble, which significantly helped the sports betting industry.

Things have definitely changed, with sports betting and any other industry for that matter. There is no telling how much further can the internet change our lives, but you can rest assured that any other advancements or discoveries will see sports betting companies there to take advantage because people will never stop loving sports or wagering on them.

Shawna Dudley

Shawna is an ambitious and free-spirited digital nomad with expertise in creating high-quality and SEO-friendly guides and reviews in the iGaming and travel industry. Follow her on Twitter or Linkedin or send her an email.