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Oryx Gaming Launches in the Czech Republic with Full Turnkey Deal With Merkur
This new partnership will see them offer a full turnkey that will enable them to provide content on their platform targeting players in the Czech Republic.
The latest agreement marks yet another milestone for the Bragg Gaming Group as it continues to devise new ways of “penetrating/entering regulated markets”.
Under this deal, gamers at Merkur’s online casinos' platforms will easily gain access to loads of iGaming content. These include Oryx Hub-exclusive slots games titles that are provided by Armenian studio popularly known as Peter & Sons, Oryx’s own in-house studio, as well as German game developer Gamomat.
PAM & FUZE!
The deal includes cooperation in three key areas: Player Account Management (PAM), operational services, and gamification and engagement tools.
This agreement is significant because it means that PAM will also be able to leverage Oryx’s hi-tech Fuze gamification and engagement toolset which includes: interactive game scenarios; interactive storyboards; guided tutorials; personalization tools; adaptive content to specific customer needs.
Chief Executive Officer for MERKUR, remarks:
“ORYX’s commitment to providing a market-leading turnkey online gaming solution coupled with its market-leading range of both in-house and third-party casino content and services match exactly what we’re looking for to take our brand online to Czech players. It offers us the right blend of flexibility and differentiation that is going to serve us well as we continue to grow our leading presence there.”
Bragg Gaming Group CEO, Richard Carter noted that “reaching the full turnkey platform agreement with an established global land-based and online gaming group such as Gauselmann marks another significant step” for the company as they “continue to execute on our strategy of penetrating regulated markets with leading operators.”
The CEO went on to add that the partnership would “deepen” their footprint in the Czech Republic market with their “industry-leading platform tools and exclusive content and we are delighted to align with such an established and experienced partner.”