Relax Gaming Partnership with William Hill in latest UK Expansion

Relax Gaming has inked an agreement with William Hill, paving the way for a huge expansion of its game’s portfolio in the United Kingdom. Additionally, operators will have access to all of Relax's Powered By Relax and Silver Bullet platform partners.

This relationship was made possible through Relax's partnership programs and stems from the group's rapidly growing reputation as an excellent content developer, having developed hundreds of slot games to date.

The Operator will Showcase Popular Slots

The agreement marks Relax's newest move toward global expansion, with the operator hosting the supplier's portfolio of games. The award-winning slot machine, Money Train 2, a thrilling game with a 50,000x win potential that is accessible via its Money Cart Bonus spin, is now available on William Hill's website.

The operator will also highlight Top Dawg$, a slot machine brimming with features such as mystery respins and free spins and complemented by cool hip-hop West Coast/East Coast music.

Andrew Crosby, Director of Account Management at Relax Gaming noted that,

“We continuously endeavour to offer the best solutions that enable our players to enjoy our market-leading content. Partnering with one of the leading UK operators gives us ample opportunity to do so even further.

“Our partnership with William Hill evidences the value that Relax brings to the table for both the operators and the studios we work with. Offering the industry’s most sought-after selection of gaming experiences, we’re highly confident that we’ll enjoy many years of working together.”

“We are delighted to partner with the leading supplier of game-changing content and offer Relax’s award-winning games, as well as slots from its highly innovative partnership studios.

With a wealth of innovative and engaging products, they have already proven to be a real UK favourite. Relax’s portfolio will provide our players with the high quality, sought-after variety of slots that we strive to give them.” Noted - Craig Staples, Head of Gaming Content at William Hill