UPDATED ON: by Shawna Dudley

Scientific Games Expands Into Live Casino Via the Acquisition of Authentic Gaming

Scientific Games, a leading provider of gaming technology and services announced today that it will acquire Authentic Gaming in order to enter the Live Casino market. The acquisition is strategically important for Scientific Games as they look to offer more localized products and studios in the US.

Stepping Into Live Casino in Style

Scientific Games Expands live casinoScientific Games made its entry into the live casino arena with the acquisition of Authentic Gaming, a developer of top live casino software. The acquisition is the latest move in the company's aim to become the leading global provider of cross-platform gaming.

“We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company,” stated SG chief executive officer Barry Cottle.

“The collective power of Authentic, our proven Table Games titles and our OpenGaming platform allow us to capitalize on a growing U.S. market opportunity with our unique omnichannel approach,” he added.

Malta-based Authentic Gaming already made a name for itself as a trusted provider of live casino products for operators across regulated European gaming markets, putting player preferences at the heart of its products and services, while keeping a close eye on market trends.

Scientific Games’ leading position in the U.S., their focus on quality games content and market-leading iGaming platform make them the ideal home for Authentic to expand our footprint in the U.S. and European markets.” Jonas Delin, CEO and Founder, Authentic Gaming

Authentic Gaming has established a reputation as an expert in live roulette, providing casino players with the thrills of the game on both desktop and mobile devices. The company has integrations with more than 30 European operators, including Entain, 888, Betway, LeoVegas, and Mr Green, among others.

Seize Growth Prospects

Additionally, SG CEO of iGaming Dylan Slaney commented on the acquisition, emphasizing that the company would be in a unique position to deliver entertainment and capitalize on development potential in the Live Casino industry as a result of the transaction “convergence of players globally across digital and land-based channels.”

Authentic Gaming recently expanded its live Blackjack offering to complement its existing range of cutting-edge titles and auto-roulette games, and the company plans to expand its live Baccarat offering in the near future.

In his concluding remarks, Authentic Gaming CEO Jonas Delin stated that the company's proven technology and live dealer platform is ready for expansion at this time and that the acquisition would help the company grow even more. “Studio expansion and game diversification strategy in full force” while the company is seeking to continue to deliver “premium quality live dealer content” with “attention to detail, customization and innovation” as its cornerstones.

“This partnership will propel this mission and be a game-changer in the fastest-growing segment in the gaming industry”.

SG is seeking to expand Authentic Games' product offering across all gaming jurisdictions in the United States by establishing new studios that will allow the tech supplier to provide its US clients with a localized product. This will be the company's first foray into the Live Casino sector.